Link-Building Fundamentals 2024

Link Building

Link-Building Fundamentals 2024

Table of Contents

Link-building can be confusing since there’s so much you need to know, so going over some link-building fundamentals will help you understand everything you need to know to get started! We’ll start with the basics and address everything that comes along the way so we don’t miss anything. Let’s get started.

How Does Link-Building SEO Actually Work?

Starting from the top, let’s take a look at how link-building works. As we’re aware, link-building involves acquiring hyperlinks from other websites to your own in order to improve the visibility and authority of your website on SERPs. Link-building helps increase your website’s organic traffic, improve your search engine rankings, and establish your website as an authoritative source of information in your niche. 

SEO Link-building works by establishing backlinks from, ideally, high-ranking and authoritative sites to your own website. These links act as a vote of confidence in your website’s content and authority, indicating to search engines that other websites view your content as valuable and relevant. When search engines crawl the web, they take into account the number and quality of backlinks in your website’s backlink profile when ranking your content on SERPs.

Of course, there are a number of different ways you can go about link-building for your website. And as a part of our link-building fundamentals guide, we will go over all the various types of backlinks you can build for your website.

Types of Link-Building

When it comes to link-building, there isn’t a ‘one size fits all’ solution. In fact, there are a lot of different types of backlinks you can score for your website, each of them having its own unique benefits and approaches. Let’s go over some of them:

  • Guest Posting

Guest posting is a popular link-building technique where you write and publish an article with your site’s link on another website in your niche. Guest posting is an effective way to build links and establish yourself as an authoritative source in your niche. When you make a guest post, make sure to choose high-quality websites with a strong domain authority to ensure that the backlinks you receive are high-quality. Otherwise, it’ll be a waste of time and resources to write guest posts in exchange for low-quality backlinks.

  • Broken Link-Building

Broken link building is a link-building technique where you identify broken links on other websites and offer to replace them with a link to your website. This technique works because website owners want to fix broken links to improve user experience and maintain their website’s credibility. Broken link building is a time-consuming process, but it can result in high-quality backlinks. This particular type of link-building approach requires you to be proactive in order to find these opportunities.

  • Editorial Link-Building

This type of link-building is the most rewarding kind of link-building you can practice for your website. Editorial link-building is an SEO link-building technique where you create high-quality content, such as guides, tutorials, or infographics, for your website. Editorial link-building only works when the content you produce is so unique and of high quality that other websites can’t resist not using it. When other websites find your content useful, they link back to it as a valuable resource. Editorial link-building is a very effective way of acquiring high-quality backlinks!

  • Blogger Outreach

Outreach is the type of link-building where you reach out to other websites or blogs and ask them to link to your content. Outreach can be time-consuming, but it can result in high-quality backlinks. When you reach out to other websites, make sure to personalise your message and explain why linking to your content would be valuable for their readers.

  • Social Media Link-Building

Social media link-building involves sharing your content on social media platforms and encouraging others to link back to your website. Social media link-building can be effective if you have a large following and your content is highly shareable. When you share your content on social media, make sure to include a link to your website and encourage others to share it.

  • Business Directory Link-Building

Building backlinks to business directories involves submitting your website’s NAP data to online directories. Online business directories are websites that list other websites in specific categories. When you submit your website to a directory, you get a backlink to your website. Directory link-building is less effective than other link-building techniques, but it can still be useful for building decent backlinks.

In conclusion, there are many types of link-building techniques you can utilise to improve your website’s visibility and authority on SERPs. When building links, focus on acquiring high-quality backlinks from reputable websites in your niche. By implementing a strategic link-building strategy, you can establish yourself as an authoritative member in your industry and boost your search engine rankings.

Now that you’ve understood all the important aspects of link-building, you might be curious about exactly what kind of benefits you’ll be looking at here. Let’s continue with our link-building fundamentals guide by discussing that!

Importance of Link-Building!

Simply put, link-building is essential to your online growth. There’s no greater praise than that! Link-building provides a lot of different benefits to your site; we’ve discussed them throughout the article, and now let’s sum them up:

  • Improved search engine rankings
  • Amplified organic traffic
  • Enhanced authority and credibility
  • Increased brand awareness
  • Healthier, sustainable relationships in the community
  • More sales!


Gaining a competitive advantage in the digital world isn’t easy; you have to make use of a lot of different online growth techniques to stand out from the competition and grow your business. Link-building is an essential online growth technique that you have to master if you want your business to succeed! Getting your website to rank higher on SERPs is critical, and you should do everything in your power to make that happen. 

This link-building fundamentals guide is intended to provide you with all the necessary information you need to get started on SEO link-building. Link-building can be a hassle to deal with, which is why we’ve done our best to help you with all the basics and provided you with various techniques to score high-quality backlinks for your site! Of course, this complex task requires a lot of resources and time, and that is part of the reason why most businesses hire a professional link-building agency to do this for them. Experienced link-building agencies, like TheDigitalXperts, know exactly what they’re doing. With over a decade of experience in the link-building industry, we have the expertise to grow your business to new heights. So why wait? Get in touch with us now.


  • wajid

    Wajid, a tech enthusiast at, delves into the latest digital trends and technology advancements. With a passion for innovation, Wajid provides insightful articles to keep readers informed and ahead of the curve.

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TheDigitalXperts Team

TheDigitalXperts Team

A powerhouse team of digital marketing & SEO specialists poised to elevate your online presence to new heights.

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