Link-building isn’t as simple as it may sound. There’s a lot of trial and error you might have to go through to create the right backlink campaign for your website, especially if you’re new at this. So, how exactly does one measure link success? We’ve got you! This article will list all the various link-building metrics that you can use to measure the success of your backlink strategy and make tweaks to create the perfect backlink campaign for your site.
Measure Your Success With These Link-Building Metrics!
So, without wasting any time, let’s get right into our link-building metrics list!
Domain Authority
Domain authority is a metric that predicts how well a website will rank in SERPs. It is measured on a scale of 1-100, with higher scores indicating greater authority. DA is calculated by evaluating the number and quality of links pointing to a website. The more high-quality links a website has, the higher its DA score will be.
When evaluating potential link sources, you should prioritize websites with a high DA score. Links from high-DA websites are more valuable than links from low-DA websites because they are more likely to improve your website’s rankings. So, if your backlink profile has high DA websites in it, your backlink campaign is doing well.
Let’s move on to our next link-building metric.
Page Authority
Page authority is similar to DA, but it measures the authority of individual pages instead of entire websites i.e. domains. Just like domain authority, PA is also measured on a scale of 1-100. It is calculated using similar factors as DA, including the number and quality of links pointing to a specific page.
Links from pages with a high PA score can be valuable for improving the rankings of specific pages on your website. When evaluating potential link sources, you should consider both the DA and PA scores of the website. If your site’s backlink profile has high PA web pages in it, your backlink strategy is working wonders!
Trust Flow Rate
Trust flow is a metric developed by Majestic that measures the trustworthiness of a website based on the quality of the links pointing to it. Similar to our previous two link-building metrics, TF rates are also measured on a scale of 1-100, with higher scores indicating greater trustworthiness.
Links from high-trust flow websites are more valuable than links from low-trust-flow websites because they are more likely to improve your website’s rankings. Your website will look credible and trustworthy if your backlink profile has high TF-rated websites!
Citation Flow Rate
Citation flow is also developed by Majestic, and it measures the popularity of a website based on the number of links pointing to it. Again, it is also measured on a scale of 1-100, with higher scores indicating greater popularity.
Links from high-citation flow websites can be valuable for increasing the visibility of your website. However, citation flow alone is not a good indicator of link quality, so, don’t go on judging your backlink campaign based on CF rates alone.
Relevancy
Relevance is a super important factor to consider when evaluating your backlinks. Links from websites that are relevant to your niche are far more valuable than links from websites that are not relevant, in fact, they might not even work. Relevance is among the ranking factors of Google which is why you sould pay close attention to it and ensure that your site’s backlink profile only has relevant links.
Diversity
Link diversity is another important factor to consider when evaluating your backlinks. A diverse link profile includes links from a variety of sources, such as blogs, news sites, social media, and directories. A diverse link profile is more natural and indicates that your website is valuable to a range of audiences. The more high-quality domains your backlink profile has, the healthier it is.
Links from a single source, such as a blog network, can be considered spammy and can hurt your website’s rankings. It is important to diversify your link profile by acquiring links from a variety of sources. Thus, your backlink campaign’s success can easily be measured using this factor.
Anchor Text
Anchor text is just text that contains a hyperlink. Anchor text is highlighted in some way or another to make it stand out from the rest of the text. It is important to use relevant and varied anchor text when building links. Using the same anchor text repeatedly can look like spam and damage your rankings.
So, your backlink campaign has to have a strategy to use relevant, trending and strategic keywords to ensure that readers are drawn towards it and click on it. If your backlink strategy doesn’t have anything that addresses the anchor text of your links, then it won’t get you real results!
Conclusion
Link-building is an essential part of your website’s SEO growth, which is why you need to take it seriously. More often than not link-building can take a while to deliver results, that is because link-building is a long-term growth solution as opposed to something like PPC or social media marketing. To ensure that your website’s backlink campaign is working, you need to measure its success. We’ve provided you with a list of the most important link-building metrics that you should always rely on when building new links or when you need to evaluate your backlink strategy!
Most businesses opt for a link-building agency given the immense complexities this field presents, as well as the expertise you need to build and maintain high-quality links. This allows them to focus on their core business activities and have experienced professionals take care of all their link-building needs! TheDigitalXperts can give you just that. With our 12 years of experience in the link-building industry, we can help you acquire high-quality links that are essential to your business’s growth! Reach out to us now and get yourself some neat backlinks.
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