What Is Tiered Link-Building?

Blog, Link Building

What Is Tiered Link-Building?

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Link-building is a vast field that has a ton of different techniques you need to be familiar with in order to grow your site and gain a competitive advantage in the industry! One of these techniques is tiered link-building. In case you aren’t familiar with this one, don’t worry; we’ve got you covered! We’ll go over everything you need to know about link-building tiers and they work, and hopefully, by the end of this article, you’ll know how to create a tiered link-building strategy for your site. 

Let’s get started with the basics.

What Does Tiered Link-Building Mean?

In simple words, tiered link-building is a popular technique that involves creating multiple tiers of backlinks for your website in a hierarchical structure.

Tiered link-building is a link-building strategy that involves creating a multi-tiered structure of backlinks for your website. The idea is to build high-quality backlinks for your website from different sources and then use those backlinks to build additional backlinks to your website. This creates a pyramid-like structure of backlinks, with the target site at the top of the pyramid and the supporting website on the lower tiers.

Let’s take a deeper dive into how all of this works!

How Does Tiered Link-Building Work?

As we mentioned above, tiered link-building involves creating backlinks for your backlinks. Thus, the process is categorised according to the various tiers of your website’s backlinks. Let’s take a look.

Tier 1

The first tier of links comprises high-quality links to websites with high domain authority (DA) and page authority (PA) that link directly to your site. To learn more about these metrics, check out our article on link-building metrics! These sites are considered the primary sites or backlinks, and they are the most valuable links in the backlink profile structure for your website. These links have a direct impact on your website’s rankings and are directly related to establishing its authority and relevance. You only want highly reputable websites to build tier-1 links. For example, creating backlinks with websites like Forbes.com will be considered tier-1 link-building.

Tier 2

The second tier of links is made up of websites that link to the first tier of sites. These sites act as supporting websites or backlinks to the first-tier links. They don’t have as much authority as tier-1 websites, but they still have some influence over your website’s rankings. The purpose of these links is to pass on link juice and authority to the first-tier links, which, in turn, passes on that authority to your own website. Examples of such backlinks are business directory links and press release links.

Tier 3

The third tier of backlinks consists of sites that link to the second tier of sites, and so on. Each tier passes on some of its authority to the next tier, with the ultimate goal of improving your website’s rankings. Tier-3 links have no requirements, they can be any kind of backlinks as long as they aren’t spam. For example, backlinks from blog comments or profile links can pass as tier-3 links.

So, this is how link-building tiers work. At this point, you might be wondering about what kind of benefits you’ll be looking at by implementing a tiered link-building strategy. Let’s take a look.

Benefits of Tiered Link-Building

Tiered link-building is a powerful SEO link-building strategy that can provide numerous benefits to your website. By building a hierarchical structure of links for your site, tiered link-building can help to improve your site’s rankings, increase its visibility, and diversify its backlink profile. Let’s take a look at some of the major benefits of tiered link-building:

  • Enhanced Search Engine Rankings

One of the main benefits of tiered link-building is that it can help to improve your site’s rankings on SERPs. By building high-quality links from relevant sites, search engines can rule out your website as an authoritative and trustworthy source on the internet. This directly leads to higher rankings for your brand’s website, which, of course, results in increased traffic and sales!

  • Diversified Backlink Profile

Another benefit is that it can help to diversify a website’s backlink profile. By building links from a variety of sources, including web 2.0 sites, social media platforms, and other credible websites, tiered link-building can reduce the risk of getting penalised by search engines for over-optimisation. This can help to ensure that your site’s backlink profile looks natural and diverse, which improves its overall credibility.

  • Cost-Effective Growth

Building links in tiers can also be cost-effective. Rather than trying to build links directly to an exclusive site, which can be time-consuming and expensive, this approach involves building links to supporting sites that, in turn, pass on their authority to the targeted website. This can help to reduce the cost and time required to build high-quality links while still providing significant SEO benefits.

  • Boosted Visibility

Tiered link-building can also help to increase a site’s visibility by building links from a variety of sources. By building links from high-traffic sites and platforms, you can drive more traffic to your website, which can result in increased sales. This can also help to build brand awareness and establish your website as an authoritative member in your business’s niche.

And so, as you can see that these benefits are quite significant in the world of SEO, which is why you might not want to miss out on this one!


Link-building can take up a lot of your time, and there’s a lot you need to know to do it the right way. Tiered link-building is among the many different aspects of link-building that you have to know about. This is why most businesses opt for an expert link-building agency that can provide a tiered link-building service. TheDigitalXperts is a perfect example of a professional link-building agency that has almost 12 years years of experience in the link-building industry! We are proficient in helping businesses like yours reach their max potential. Get in touch with us now and experience unprecedented growth!


  • wajid

    Wajid, a tech enthusiast at TheDigitalXperts.com, delves into the latest digital trends and technology advancements. With a passion for innovation, Wajid provides insightful articles to keep readers informed and ahead of the curve.

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TheDigitalXperts Team

TheDigitalXperts Team

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